Our Mission & Philosophy

OTL is dedicated to providing a Members Only lifestyle brand to serious athletes; athletes who have demonstrated their commitment to pursuing excellence in their sport, at the college or professional level, and improving the communities where they live.

On The Line recognizes and honors the athlete’s will power, competitive nature, creativity, and love for the game. Achieving excellence in sports requires intellect, physical prowess, courage, perseverance and mental toughness. It also requires a huge commitment of personal time.

An athlete knows how it feels to lay it all on the line.

On The Line is more than a lifestyle brand for elite athletes. It is a community; a place where athletes can relate to each other. It’s a place that promotes the value of pursuing something larger than our own self-interests.

Our red kite symbolizes the reality that even when things seem out of reach, you are always in control of your own destiny.

Our Responsibility

In addition to their personal sacrifices of blood, sweat and tears in pursuit of athletic excellence, most elite athletes have a quieter, but powerful, determination to improve their communities and help others.

On The Line Club intends to nourish and promote those values. It is our hope that one day, whenever someone sees our red kite logo -- they’ll know they’re looking at an elite athlete dedicated to spreading love and improving communities through sports.

Athletes have a unique voice and the ability to bring about meaningful change in the world. Here at On The Line we are committed to doing our share. We will be contributing a portion of any profit to Up2Us, a non-profit organization dedicated to sports-based youth development programs in America’s inner-cities. Learn more at Up2Us.

It is amazing what can be achieved when a group of talented people decide to work together. Please join us.

Our Vision

Our vision is to build an exclusive and elite lifestyle brand for like-minded people. Wearing athletic clothes does not make someone an athlete, the athletes makes the clothing athletic.

Imagine a world where every time someone sees our red kite logo, they know that they are looking at an elite athlete who is passionate about creating better communities and spreading love around the world. Instead of athletes all creating their own individual brands that anyone can buy. Athletes have a unique voice, and if we put all of our voices together we could truly make a difference.

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